As part of The Relevancy Group's Research Subscriber Series, they evaluate the state of the Identity Management. These technologies are necessary to empower People Based Marketing and marry CRM known customer data to anonymous customer data to recognize customer identity across channels and devices. The Relevancy Group investigates the methods of Identity Management and adoption rates and offer tips to accelerate Identity Management optimization. In a first of its kind research, this report measures which Identity Management methods, Deterministic or Probabilistic Identification are more effective in driving revenue. 6 pages, 4 graphics, 1673 words. Learn More. This report is available for $499.00 or at a discounted rate as part of The Relevancy Group's Research Subscriber Series. MORE
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Issue 10 of The Marketer Quarterly, the digital magazine for marketers by marketers is now available online and via The Marketer Quarterly apps. MORE
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The Relevancy Group has issued a new research report titled The Social Landscape: The State of Social Marketing 2016. The Research has many interesting findings, including that Social networks are experimenting and innovating in attempts to better monetize their audiences and drive more value for advertisers. The Relevancy Group looks at spending within the walled garden networks in 2015 and exposes interesting shifts in 2016 budgets. MORE
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The Relevancy Group has issued a new piece of research titled State of the Email Marketing Industry and Five Tips to Optimize in 2016. The research finds that email continues to dominate, as it is the top channel that marketers are deploying in 2016. However the channel is not without its challenges and The Relevancy Group offers up tactics to improve email marketing results. MORE
Read MoreBOSTON – Sept. 29, 2015 – The Marketer Quarterly Email Marketing Awards 2015 MORE
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