THE MARKETER QUARTERLY | |||||||||
A digital magazine to guide marketers through our connected society | |||||||||
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About the magazine
The Marketer Quarterly will publish once per
quarter -- four issues in the 2014 calendar year.
The magazine will publish in a digital format
which will be accessible on a desktop, mobile web browser and on all
popular tablets. Additionally the publication will be accessible via
forthcoming apps for Apple iOS, Android and Amazon.
About the content
The first issue will include the findings and
highlights from The Relevancy Group’s forthcoming ESP (Email Service
Provider) buyer's guide titled, “The Relevancy Ring – Selecting an ESP.”
This report will publish at the same time as this magazine in January
2014 and will highlight customer satisfaction and evaluate the ESPs in
the enterprise and mid-market sectors of the industry. The report will
use quantifiable panel data regarding ESPs penetration and performance
in the inbox. This objective methodology will drive the placement of
the ESP in “The Relevancy Ring”
More about the content: · The Marketer Quarterly will feature a unique viewpoint from the perspective of the marketer. These regular features will highlight issues such as how marketers juggle work with family life, how they navigate organizational alignment, and the kinds of leadership and empowerment strategies that keep them successful.
·
Interviews with the top CMOs across a variety of industries that will
provide their perceptions on the most topical and pressing challenges
and opportunities that they face.
·
The cover story of the issue will have a companion piece. For example,
the first issue will feature “The Relevancy Ring ESP Buyers Guide,” and
the related article will be about how to craft an RFP (Request for
Proposal)
·
In every issue our association partners, such as the DMA, will be
featured in an informative byline that covers the latest industry trends
and regulatory issues that the marketing community must know.
·
The Marketer Quarterly will feature a section in every issue that
provides compelling information about specific channels including email,
mobile, social, web-targeting and topics to address integrating big data
and the customer experience in an omnichannel world.
·
Each issue will feature trends in the form of charts and infographics
based on consumer and executive survey data from The Relevancy Group and
other providers.
·
The Marketer Quarterly will showcase regional marketing issues and
updates from around the world including the United Kingdom, Europe,
Asia, Australia and South America.
·
We will highlight case studies that provide tactical instructional
benefits to the marketer and organization.
·
The Marketer Quarterly will showcase some of the most innovative
creative work being executed across channels through creative and agency
case studies. We will
showcase the marketer and agency, providing details on target goals were
achieved when working with agencies.
·
A quarterly events calendar. We will highlight the events that matter
most to marketers in each issue. Events from our association partners
and advertisers will be prominently featured on this calendar.
·
This being a digital publication, The Marketer Quarterly will leverage
all of the benefits including: interactivity and in future issues, rich
media and video. |
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